Why invest in startups?

Investing in startups shouldn't be about making lots of money! This isn't the stock market. Startups are much riskier and more likely to fail. 

When invested wisely, you can make money. Best advice, Invest only in what you understand and preferably matters to you. If you are a customer and love the product, then it’s more likely it’s a good investment. If you don’t understand it, it may be a bad idea to invest. 

Our opinion, startup investment shouldn't be solely about earning a return. To invest in something as risky as a startup, you should feel something extra, beyond just the business model. 

We believe that something extra should be your deep drive to see progress on our continent by helping a startup founder realize their potential in fulfilling their developmental agenda in making this continent and the world at large, a better place.